📊 Potter Park Marketing Campaigns User Guide

🚀 Getting Started

Welcome to Potter Park Marketing Campaigns!

Potter Park Marketing Campaigns is your AI-powered marketing strategist that helps you create comprehensive, actionable marketing campaigns in minutes. Whether you're a small business owner, marketing professional, or agency, Potter Park Marketing Campaigns provides data-driven strategies tailored to your specific needs.

Quick Start Guide

1. Fill Out the Smart Form

   Tell us about your business, target audience, and goals. Optionally provide your website URL for deeper personalization.

2. Choose Your Campaign Type

   Select Strategy Mode for 4 complementary campaigns or Single Campaign Mode for one detailed plan.

3. Review & Expand Your Results

   Get AI-generated campaigns with expandable sections for timelines, creative briefs, and platform strategies.

💰 Pricing Tiers

Potter Park Marketing Campaigns offers three pricing tiers to match your business needs and growth stage.

Get Started

Sign up free to start with the DIY tier, or contact us to discuss paid plans.

🎯 Creating Campaigns

Campaign Types

Potter Park Marketing Campaigns offers two powerful campaign generation modes, each designed for different needs:

The Smart Form

The campaign generation form adapts based on your selections and helps Potter Park Marketing Campaigns understand your unique business needs.

Required Fields

• Business Name: Your company or brand name
• Industry: Choose from 17+ industry categories (e.g., E-commerce, Healthcare, Real Estate)
• What You Sell: Products, services, or solutions you offer
• Target Audience: Describe your ideal customers (demographics, behaviors, pain points)
• Main Business Goal: What you want to achieve (e.g., increase sales, build brand awareness)
• Monthly Marketing Budget: Select from 7 tiers ($500 to $25,000+)
• Campaign Type: Strategy Mode or Single Campaign

Optional But Recommended

• Website URL: Potter Park Marketing Campaigns will analyze your site to understand your brand, offerings, and current marketing approach
• Campaign Duration: For Single Campaign mode, choose from 1-2 weeks up to Ongoing
• Specific Campaign Name: For Single Campaign mode, specify the exact campaign you want to create

Budget Selection Guide

📈 Understanding Your Results

Campaign Cards Overview

Each campaign card is designed to give you instant insights into its potential and priority.

Confidence Scores

Every campaign includes a confidence score (0-100%) that indicates how well the strategy aligns with your business, industry, and goals. The score is based on:

• Industry best practices and success rates
• Budget alignment with strategy requirements
• Target audience match
• Current market conditions

Timeline Overviews

Each campaign card shows three key timeline metrics:

• Setup Time: How long until you can launch
• First Results: When to expect initial outcomes
• Full Momentum: When the campaign reaches optimal performance

✍️ AI Content Tools

Email Sequence Generator

Potter Park Marketing Campaigns can generate complete email sequences based on your campaign, automatically creating 3-5 emails tailored to your campaign duration and goals.

What You Get

• Subject Lines: Attention-grabbing subjects with character counts
• Preview Text: Optimized pre-header text
• Full Email Body: Complete copy with formatting suggestions
• CTA Recommendations: Clear calls-to-action for each email
• Send Timing: Strategic timing for each email with reasoning
• Copy-to-Clipboard: One-click copying for easy implementation

Social Media Post Generator

Generate platform-specific social media content optimized for each network's best practices.

📁 Managing Your Campaigns

Saving Campaigns

After generating a campaign, you can save it to your personal library for easy access and organization.

How to Save

1. Generate a Campaign

   Create any campaign using the form.

2. Click "Save Campaign"

   Find the save button after your results load.

3. Add Details (Optional)

   Add a custom title, notes, or tags to help organize and find your campaign later.

4. Access Anytime

   Find your saved campaigns in the "My Campaigns" section of your dashboard.

Folders & Organization

Organize your saved campaigns into custom folders for easy management.

Creating Folders

1. Navigate to "My Campaigns"
2. Click "Create Folder"
3. Name your folder (e.g., "Q1 Campaigns", "Client Projects")
4. Optionally add a description and choose a color

🏢 Organizations & Team Management

Understanding Organizations

Organizations (also called teams or workspaces) allow you to collaborate with team members, manage multiple client accounts, and control access to campaigns and resources across your business.

Organization Roles & Permissions

Potter Park Marketing Campaigns uses a role-based access control system to manage what team members can do within your organization.

🎯 Engagement Features

Daily Content Suggestions

Get fresh, AI-generated marketing content ideas delivered to your dashboard every day.

What You'll Receive

• Social Media Posts: Platform-specific content ready to publish
• Email Subject Lines: Engaging subjects for your campaigns
• Ad Headlines: Attention-grabbing paid ad copy
• Hashtag Sets: Researched hashtag combinations for reach

Campaign Refresh Alerts

Potter Park Marketing Campaigns automatically monitors your campaigns and alerts you when they need updating or refreshing.

When You'll Get Alerts

• Campaigns older than 30 days
• Declining performance metrics
• Market changes affecting your strategy
• New opportunities to expand successful campaigns

Trending Opportunities

Never miss time-sensitive marketing opportunities. Potter Park Marketing Campaigns identifies trending topics, seasonal moments, and industry events relevant to your business.

📊 Tracking & Analytics

Tracking Links

Create trackable UTM links to measure campaign performance across all marketing channels.

Creating a Tracking Link

1. Navigate to Campaign Details

   Open any saved campaign and click the "Tracking Links" tab.

2. Click "Create Link"

   Fill in the link details: destination URL, source, medium, and campaign name.

3. Generate Your Link

   Potter Park Marketing Campaigns creates a shortened, trackable URL with UTM parameters.

4. Use & Track

   Copy the link and use it in your marketing. Track clicks and conversions in real-time.

QR Code Generation

For any tracking link, you can generate a QR code for offline marketing:

• Print on flyers, posters, or business cards
• Display at events or in-store
• Track offline-to-online conversions
• Downloadable as PNG for easy printing

Performance Reports

Generate comprehensive performance reports to understand how your campaigns are performing.

Report Components

• Executive Summary: High-level overview of performance
• Key Metrics: All important KPIs with trend indicators
• Visual Charts: Performance graphs and data visualization
• AI Insights: Automated analysis of what's working
• Recommendations: Data-driven suggestions for improvement

⚙️ Settings & Preferences

Notification Settings

Customize how and when you receive updates from Potter Park Marketing Campaigns.

Email Notification Options

• Real-time: Instant notifications for important events
• Daily Digest: One email per day with all updates
• Weekly Summary: Weekly roundup of activity
• Never: Disable email notifications completely

What You Can Control

• Daily content suggestions notifications
• Campaign refresh alerts
• Trending opportunity notifications
• Performance report delivery
• Usage limit warnings

Feature Toggles

Enable or disable specific features based on your workflow preferences.

💡 Tips & Best Practices

Making the Most of AI Suggestions

Organization Tips

• Create a consistent folder structure (by quarter, client, product, or campaign type)
• Use standard tag formats for easy filtering
• Review and archive completed campaigns regularly
• Act quickly on high-urgency trending opportunities

❓ Frequently Asked Questions

General Questions

How does Potter Park Marketing Campaigns generate campaigns?

Potter Park Marketing Campaigns uses advanced AI (Claude by Anthropic) combined with marketing best practices, industry data, and your specific business information to create personalized campaign strategies. Each campaign is unique and tailored to your needs.

Can I edit campaigns after they're generated?

Yes! Once you save a campaign, you can add notes, tags, and custom content. The original AI-generated content remains intact, but you can annotate and customize it for your needs.

How many campaigns can I generate?

This depends on your subscription plan. Check your account dashboard for your current usage and limits. Most plans offer generous campaign generation limits.

Do I need marketing experience to use Potter Park Marketing Campaigns?

No! Potter Park Marketing Campaigns is designed for both beginners and experienced marketers. The AI explains concepts, provides step-by-step guidance, and offers educational context throughout the campaigns.

Best Practices Recap

• ✅ Always include your website URL for better personalization
• ✅ Be specific and detailed in the campaign form
• ✅ Start with Strategy Mode to explore options
• ✅ Save and organize campaigns into folders
• ✅ Use daily content for consistent marketing
• ✅ Act quickly on trending opportunities
• ✅ Track everything with UTM links
• ✅ Review performance reports regularly
• ✅ Refresh campaigns every 30-60 days
• ✅ Customize AI suggestions with your brand voice